Free UTM Builder Tool for Smarter Campaign Tracking

Create clean, trackable URLs in seconds with our easy-to-use UTM Builder. No more guesswork — just precise attribution for every click.

Enter the website URL and campaign information

Fill out all fields marked with an asterisk (), and the campaign URL will be generated for you.

More information and examples for each parameter

The following table gives a detailed explanation and example of each of the campaign parameters:

Parameter Required Example Description
Campaign ID utm_id No abc.123 Used to identify which ads campaign this referral references. Use utm_id to identify a specific ads campaign.
Campaign Source utm_source Yes google Use utm_source to identify a search engine, newsletter name, or other source.
Campaign Medium utm_medium Yes cpc Use utm_medium to identify a medium such as email or cost-per-click.
Campaign Name utm_campaign No spring_sale Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.
Campaign Term utm_term No running+shoes Used for paid search. Use utm_term to note the keywords for this ad.
Campaign Content utm_content No logolink Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.

Frequently Asked Questions

What is a UTM Builder?

Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.

How does a UTM Link Builder help with marketing?

What are UTM parameters and why are they important?

Can I use the UTM Builder for paid and organic campaigns?

 Is ROAS Digital’s UTM Builder free to use?