SEO Glossary

10x Content

Content that is at least ten times better than the current top-ranking result for the target keyword.

301 Redirect

The 301 redirect takes users to the new URL and tells search engines that the page has moved permanently.

302 Redirect

The 302 redirect indicates that the web page or resource was moved from one location to another temporarily.

304 Not Modified

The 304 Not Modified is one of the redirection HTTP response codes from a server indicating that the resource has not been modified and there is no need to retransmit it since the client still has a cached copy of a resource.

404 Error

The 404 Not Found HTTP status code indicates that the server couldn’t find the requested page or resource.

410 Gone

The 410 Gone HTTP status code indicates that the requested resource is no longer available on the server and that this condition is likely to be permanent.

Accelerated Mobile Pages (AMP)

Algorithm: A set of rules followed by computers to perform tasks or solve problems, especially in the context of search engine rankings.

Ad Impressions

Alt Text: Short for “alternative text,” a description of an image that helps search engines understand the content of the image and assists visually impaired users.

ADA Website Compliance

Alt Attribute: Similar to alt text, it provides text alternatives for images on web pages, crucial for SEO and accessibility.

Alt Text

Anchor Text: The clickable text in a hyperlink that is often optimized with keywords for search engine rankings.

Anchor Text

Ad Impressions: The number of times an advertisement is viewed by users, whether or not it is clicked on.

Article Spinning

Above the Fold: The portion of a webpage visible without scrolling, critical for engaging visitors and effective ad placement.

Article Syndication

Absolute Link: A URL that specifies a full path to a resource, including the protocol and domain name.

Auto-Generated Content

AdSense: A Google program that allows publishers to serve text, image, or video advertisements on their websites and earn money when visitors click or view the ads.

A/B testing

Advertising Network: A service where advertisers connect with websites that want to host advertisements, facilitating the buying and selling of ad space.

Above the fold

Affiliate Marketing: A marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals.

Absolute link

ADA Website Compliance: Ensures that websites are accessible to all users, including those with disabilities, in accordance with the Americans with Disabilities Act.

AdSense

Algorithm: A set of rules followed by computers to perform tasks or solve problems, especially in the context of search engine rankings.

Advertising network

Analytics: The process of gathering, analyzing, and interpreting data about web users’ interactions and behaviors.

AdWords

Article Syndication: Sharing articles on other websites to reach a broader audience and drive traffic back to the original source.

Affiliate marketing

A/B Testing: A method in digital marketing to compare two versions of a webpage or app to determine which one performs better.

Asynchronous JavaScript and XML (AJAX)

Authority: In SEO, it refers to the trustworthiness, relevancy, and credibility of a website or web page, which can affect search engine rankings.

Alexa

AdWords: Now known as Google Ads, it’s Google’s online advertising platform that allows businesses to display ads on Google’s search engine and other Google properties.

Algorithm

Application Program Interface (API): A set of protocols for building and integrating application software, allowing products and services to communicate with each other.

Alt attribute

Accelerated Mobile Pages (AMP): A framework designed to create fast-loading web pages on mobile devices, improving user experience and engagement.

Analytics

Auto-Generated Content: Content created automatically by software, often lacking in quality and used to populate websites rapidly.

Anchor text

Article Spinning: The process of rewriting existing articles to create new versions, typically using software, to bypass duplicate content penalties in search engines.

Application program interface (API)

Astroturfing: The practice of creating a false impression of grassroots support for a product, cause, or person, often by paying commenters or using fake accounts.

Arbitrage

Alexa: A virtual assistant technology developed by Amazon, and also a web traffic analysis service previously provided by Amazon.

Astroturfing

Arbitrage: Buying and selling simultaneously in different markets to take advantage of differing prices for the same asset.

Authority

Asynchronous JavaScript and XML (AJAX): A web development technique that allows web pages to dynamically load content without refreshing the page.