Scaling Codebasics: From YouTube Fame to Full-Funnel Digital Growth

Client Overview

Codebasics is one of India’s most trusted digital education platforms, offering hands-on courses in programming, data analytics, and AI.

By late 2022, they had built a massive YouTube following and loyal learner base—but weren’t even scratching the surface when it came to paid media or SEO.

That’s where we stepped in—to turn awareness into action and build a full-funnel growth system.

1. Paid Media Foundation

We built their paid engine from the ground up—focusing on acquisition efficiency and high-intent traffic across platforms.

Google Ads

• BOFU-focused search campaigns targeting high-intent learners
• BOFU-focused search campaigns targeting high-intent learners
• Performance Max (PMax) for automated reach and optimized CAC
• BOFU YouTube ads to re-engage and convert video-first learners

Meta Ads

• TOFU campaigns to build interest and build remarketing pools
• BOFU campaigns for warm user conversion
• Strong focus on creatives and testimonial-driven video ads to boost ROAS

Strategic Price Change Campaigns

• No discounts—just smart urgency.
• Turned biannual price changes into high-performing campaigns
• Messaging: “Buy now at current price, get lifetime updates
• These campaigns consistently outperformed standard promos and increased lifetime value

2. Conversion Optimization (CRO)

We redesigned key landing and checkout experiences to reduce friction and boost conversion rates:

• Simplified flows with intuitive structure and faster load times
• Smart CTAs, trust badges, and social proof
• Mobile-first layouts for a smooth experience across devices
• Integrated testimonials and student success stories to build confidence

Result: Higher engagement, improved checkout completion, and stronger paid campaign performance.

3. SEO Growth Engine

When we joined, most traffic came from brand searches and YouTube links. Our goal: unlock non-branded discoverability.

SEO Wins

• Doubled organic traffic with targeted keyword strategy
• 250% increase in impressions across SERPs
• Ranked in Top 3 for keywords like “Excel course” and “Data analyst bootcamp”
• Fixed technical issues, strengthened internal linking, and increased domain authority

4. Content Marketing That Converts

We didn’t just blog—we created content that aligns with learner intent and drives enrollments.

•  Built a keyword-driven blog strategy rooted in SERP intent
• Developed a content calendar with topical relevance and consistency
• Resulted in 200% growth in blog traffic and 300% rise in impressions
• Helped position Codebasics as a learning platform—not just a YouTube channel

• Revenue from Paid Campaigns Scaled Rapidly
• CAC Reduced Through Funnel-Based Strategy
• 2X Organic Traffic, 3X Impressions from SEO
• Blog & Content Became a Key Enrollment Driver
• Brand Positioned as the Most Practical Learning Platform

We helped Codebasics evolve from a content-first brand to a conversion-first platform—with full-funnel systems across paid, SEO, CRO, and content