Case Study

How ROAS Digital Drove 10X ROAS for Darza Luxury Resorts

About Darza Luxury Resorts

Darza Luxury Resorts is a luxury private resort offering premium villas, destination weddings, corporate retreats, and curated couple getaways.

With high-value bookings and multiple decision-makers involved, Darza’s business depends on lead quality, speed of response, and personalized conversations.

While offline demand was strong, their digital acquisition lacked structure and predictability.

The Challenge

Before working with ROAS Digital, Darza faced multiple growth blockers:

  • Inconsistent and low-intent digital enquiries
  • No clear full-funnel acquisition structure
  • Poor audience segmentation across offerings
  • Slow enquiry-to-booking conversion cycles
  • Heavy dependence on manual follow-ups
  • Digital spend not translating into predictable bookings

Darza needed a scalable, performance-driven acquisition system that could turn digital demand into real revenue—without discounting or diluting their premium brand.

The Objective

  • Build a predictable booking pipeline from paid media
  • Improve enquiry quality and booking readiness
  • Reduce time-to-conversion
  • Align marketing and sales around high-intent leads
  • Achieve strong, consistent ROAS at scale
Our Strategy & Execution

ROAS Digital designed a full-funnel performance system with WhatsApp positioned as the final conversion layer, not the sole channel.

1. Full-Funnel Paid Media Architecture (Meta)

We built a structured paid acquisition engine that moved users from discovery → intent → conversation → booking.

  • Audience segmentation based on offering type and intent
  • Funnel stages mapped across awareness, consideration, and conversion
  • Lookalike expansion paired with high-intent retargeting
  • Budget allocation based on funnel performance and lead quality

2. Segment-Led Campaign Strategy

Segment-Led Campaign Strategy

  • Luxury Villas & Suites
  • Weddings & Private Celebrations
  • Corporate Events & Retreats
  • Couple Getaways

Each segment used different:

  • Messaging angles
  • Creative formats
  • Emotional and functional triggers
  • Conversion cues

This ensured relevance at every touchpoint and reduced low-intent enquiries.

3. Creative & Messaging System

Our creatives were designed to qualify users before they clicked:

  • Immersive, calm visuals for staycations and villas
  • Aspirational, credibility-led messaging for corporate planners
  • Emotion-driven, cinematic creatives for weddings and celebrations
  • Instead of pushing traffic to generic landing pages, we optimized creatives to pre-sell the experience, improving post-click quality.

4. Conversion Layer: WhatsApp + Sales Enablement

WhatsApp was used as the conversation and qualification layer, supported by:

  • Auto-replies for instant engagement
  • Pre-qualification questions (dates, guest count, intent)
  • Context-rich handoff to the sales team
  • Real-time responses for faster closures

This system dramatically reduced friction and improved conversion speed by 3X.

5. Continuous Optimization & Quality Control

  • Lead quality feedback loops from the sales team
  • Creative and audience optimization based on booking readiness
  • Retargeting focused on high-intent user actions
  • Funnel-level ROAS and CPL monitoring
The Results

Performance Metrics

  • 3X increase in high-intent enquiries
  • ₹59.52 cost per qualified conversation
  • 10X return on ad spend (ROAS)
  • Above-industry CTR across campaigns
  • Strongest engagement from villa and couple getaway segments
  • Retargeting emerged as a key conversion driver

Business Impact

  • Faster enquiry-to-booking cycles
  • Higher-quality leads across all offerings
  • Reduced manual follow-up effort
  • Clear visibility into funnel performance
  • Predictable and scalable weekly booking pipeline
Conclusion

ROAS Digital didn’t just run ads for Darza — we built a performance acquisition system.

By combining full-funnel media strategy, sharp audience segmentation, premium creative storytelling, and a frictionless conversation layer, Darza achieved consistent 10X ROAS and a reliable booking engine that now drives the majority of their digital revenue.

What Our Clients Say About Us

A Scalable, High-Intent Booking Engine That Delivers Real Results

The strategy implemented by ROAS Digital has completely transformed how we generate enquiries and bookings. We now receive a consistent flow of high-intent conversations across all our key segments—rooms, villas, weddings, and corporate events. The improvement in lead quality and conversion speed has been significant, making our booking process faster, more efficient, and far more predictable.

Preethi Prasath

Managing Director, Darza Luxury Resorts