How Quantman Achieved 3X ROAS in 5 Months With ROAS Digital

Quantman is a fast-growing algorithmic trading platform built for retail traders and professionals looking to systemize trading strategies. Their product offers rule-based algorithms, backtesting, automation, and simplified execution — a category that requires high trust, strong financial compliance, and constant user education.

When Quantman approached ROAS Digital, they had never run structured paid campaigns and had no analytics or attribution system in place. Their goal was clear:

• Acquire quality users at scale
• Achieve profitable ROAS
• Build a predictable signup → purchase engine
• Set up complete tracking & financial verification on Google & Meta

The Challenge

Before working with ROAS Digital, Quantman faced several growth blockers:

• No paid acquisition funnels
• No verified financial accounts on Google & Meta Ads
• No conversion tracking for signups or purchases
• Limited brand awareness in a competitive fintech category
• High-intent keywords dominated by large competitors
• The need to prove profitability due to subscription-based business model (LTV/D60/D90 retention)

Quantman needed a partner who could build the entire performance ecosystem from scratch — strategy → execution → analytics → scaling.

1. Full-Funnel Paid Media System (Google + Meta + YouTube)

Google Ads:

We built a conversion-driven setup using:

• P-Max campaigns to capture multi-format demand
• Search campaigns targeting high-intent keywords such as “algo trading platform”, “backtesting tool”,
  “trading automation India”, “conditions-based trading”
• Branded vs. non-branded segmentation
• Smart bidding optimized for Signups → Purchases

Outcome:

High-intent traffic with strong early conversion signals helped the algorithm optimize quickly.

Meta Ads

To build broad awareness and re-market effectively, we used a TOFU → BOFU funnel:

TOFU (Top of Funnel)

• Thumb-stopping Reels
• Problem-solution videos
• Offer-led creatives
• Audience pools built using interests: algo trading, Zerodha, AngelOne, option strategies, backtesting, NSE/BSE, financial creators, etc.

BOFU (Bottom of Funnel)

• Retargeting based on:
  • Landing page visits
  • Video viewers
  • Add-to-carts & signups
• High-trust creatives (reviews, success stories, feature explainers).
• Strong CTAs driving subscription purchases

Outcome:

Consistent signup acquisition with low CPLs → retargeting engine converted them into paid customers.

2. Complete Analytics, Tracking & Attribution Setup

We implemented a clean tracking infrastructure without relying on platform auto-tagging.

What we set up:

• End-to-end GTM container for Quantman
• Custom events for:
  • Signups
  • Purchases (plan activations)
• Google Ads Conversion Tags
• Meta Pixel + CAPI fallback
• GA4 funnels for:
  • Visitor → Signup
  • Signup → Purchase
• UTM governance for all campaigns
• Verification for financial products on both Google and Meta (a mandatory requirement for fintech advertising)

Outcome:

A transparent pipeline where every rupee spent could be traced to revenue.

3. Creative & Offer Strategy

Our creatives followed a progression model:

Awareness (TOFU)

• Short reels explaining “Why algorithmic trading?”
• Value-led content about problem Quantman solves
• Testimonial-style snippets for trust building

Conversion (MOFU & BOFU)

• Offer-driven ads
• Feature highlights
• Pricing communication
• Retargeting with “Finish your backtest / Resume your algo setup” cues

4. The Results (5 Months)

🚀 3X ROAS delivered consistently

By month 5, the account reached 3X ROAS, supported by strong repeat purchases.

📈 Repeat Purchases Improved LTV Significantly

Because Quantman is subscription-based, the real value comes from:

• Renewals
• Upgrades to higher plans
• Add-on algorithm purchases

This pushed LTV much higher than initial CAC, making paid acquisition increasingly profitable.

📊 Performance Highlights

• TOFU Meta campaigns delivered low-cost signups
• Retargeting became the #1 driver of final purchases
• Google Search delivered highest quality intent-driven signups
• P-Max helped discover new pockets of converting audiences
• Tracking infrastructure ensured accurate ROI analysis

💡 Consistent Monthly Growth

• Steady rise in signups
• Increasing conversions as audiences matured
• Reduced dependency on organic
• Paid channels soon became the primary scalable acquisition engine

5. Blog & Content System

We developed a clean, scalable blog layout for thought leadership and SEO. Each post reinforces Investroop’s authority while staying accessible to learners.

Key Highlights:

• SEO-friendly layouts and keyword-driven structure
• Filterable categories for trading, markets, strategies, and crypto
• Branded illustrations and content thumbnails for visual consistency

ROAS Digital transformed Quantman’s digital acquisition journey from zero paid presence to a fully scalable, profitable growth engine.

Key Highlights:

• Built entire paid media setup from scratch
• Enabled Google & Meta financial verification
• Created full-funnel campaigns across Google + Meta
• Installed robust GTM + GA4 tracking
• Delivered 3X ROAS with rising LTV
• Established repeatable acquisition system for continued scale

Quantman now has a predictable revenue pipeline, proven profitability from paid media, and a foundation ready to scale through YouTube expansion, P-Max automation improvements, and advanced segmentation.