Case Study

Investroop by Moneycontrol & Quantman: Community Digital Launch & Event Ticket Sales

Introduction

Snapshot

We partnered with Moneycontrol and Quantman to create and launch Investroop—a community for traders and investors—and to power ticket sales for its flagship event at BSE Mumbai. Our remit spanned brand, website UX, and a full-funnel performance marketing engine that turned attention into paid seats and a thriving community.

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The Challenge

  • Launch a new community with immediate credibility
  • Sell tickets efficiently in a short window
  • Build a repeatable funnel that compounds for future events (not just “one and done”)
Strategic Solutions That Powered Investroop’s Launch

1. Brand Identity & Logo Creation

We began by defining a distinctive visual identity that could convey trust, energy, and inclusivity across all touchpoints. The logo needed to be professional yet flexible across digital and print.

Key Highlights:

  • Designed a bold, modern logomark symbolizing connection and progress
  • Selected brand colors and typography to reflect clarity, accessibility, and professionalism
  • Built a cohesive design system for use across social, website, and event branding

2. Research-Backed UX Strategy

Grounded in competitor research and financial user behavior, we structured a UX plan that would simplify discovery and decision-making for a diverse audience.

Key Highlights:

  • Identified design patterns and pain points across financial event platforms
  • Created user flows for ticket buyers, sponsors, and blog readers
  • Prioritized trust-building elements like speaker bios, testimonials, and FAQs

3. Engaging Website UI Design

We designed a sleek, responsive interface that showcases upcoming events, top speakers, blog content, and community value—while keeping the user journey seamless.

Key Highlights:

  • Modular layouts allow for flexible event launches and content updates
  • Clean, scannable sections guide visitors toward event registration
  • Consistent brand visuals build trust and recognition across pages

4. Flagship Event Page Templates

We built dynamic pages like the AlphaTrade Mumbai event hub to maximize registrations through a content-rich, conversion-first layout.

Key Highlights:

  • Prominently featured speakers, schedule, venue details, and pricing
  • Included CTAs like “Read the Guide” and “Watch Highlights” for user engagement
  • Designed for high performance and mobile readability

5. Sponsor & Partnership Page

To support sponsor acquisition, we created a clear, compelling page that highlights audience reach, visibility opportunities, and community alignment.

Key Highlights:

  • Strong positioning: “Partner with Investroop – Finance, Connected”
  • Structured details on attendee types, reach, and sponsor tiers
  • Inquiry-ready contact flow to simplify the next step

6. Blog & Content System

We developed a clean, scalable blog layout for thought leadership and SEO. Each post reinforces Investroop’s authority while staying accessible to learners.

Key Highlights:

  • SEO-friendly layouts and keyword-driven structure
  • Filterable categories for trading, markets, strategies, and crypto
  • Branded illustrations and content thumbnails for visual consistency

7.Optimized Mobile Experience

From homepage to event checkout, we designed every element to perform flawlessly on mobile—where a majority of users browse and buy.

Key Highlights:

  • Fast-loading, responsive layouts
  • Sticky navigation and CTA buttons for smooth interaction
  • Mobile-optimized blog reading and speaker bios

8.Social Creatives for Meta, Google & PMAX

To support paid marketing, we crafted highly engaging platform-native ad creatives tailored for Meta (Facebook & Instagram), Google Display, and Performance Max (PMAX). These were aligned with campaign objectives—whether awareness, traffic, or conversions.

Key Highlights:

  • Created a visual series showcasing event value (speakers, tickets, venue) with dynamic branding
  • Applied audience-first messaging: simplified headlines for Meta, high-contrast CTAs for PMAX, and trust-building assets for Google Display
  • Optimized all creatives for mobile-first placements, including stories, reels, and responsive display ads
  • Used consistent messaging like “Join India’s Premier F&O Summit” and “Secure Your Spot” to drive urgency and recognition

9.Videos for Ads & Social (Lean Edits)

10.  Our Performance Marketing Playbook (Ticket Sales)

Offer Sequencing for India

  • Early-Bird to kick-start momentum
  • Independence Day Sale to ride a national moment
  • Final Call (countdowns, “last few seats”) to close the window
  • All offers mirrored across ads, landing pages, and WhatsApp follow-ups for message match

Audience Design

  • Prospecting: trading/finance/investing interests and creators
  • Retargeting: speaker reels, venue creatives, testimonial snippets, and offer reminders

Full-Funnel Orchestration

  • Meta: Prospecting + Advantage+ Traffic + post boosts for social proof
  • Google: Search & PMAX to harvest high intent and add incremental volume
  • WhatsApp Journeys: one-tap reminders, FAQs, payment nudges, and last-chance prompts
  • Email/SMS: abandoned checkout nudges + on-event logistics

Measurement & Speed

  • GA4 + GTM events for Lead, Checkout Start, Purchase
  • Meta CAPI & Google Ads conversions for stable optimisation
  • Creative rotation and day-part bidding based on when India actually buys (evenings & late nights)

11. BSE Event in Action

Results
  • 850 seats sold — housefull at BSE Mumbai
  • A repeatable community flywheel (audience, content, and data) ready for the next city

Investroop on Partnering with ROAS.in

ROAS set the stage for Investroop’s landmark debut at BSE Mumbai.

ROAS delivered with precision—credible branding, conversion-ready pages, and performance that scales. Investroop’s first outing at BSE Mumbai set the benchmark.

Naveen Chandra

National Sales Head, moneycontrol.com