Free UTM Builder Tool for Smarter Campaign Tracking
Create clean, trackable URLs in seconds with our easy-to-use UTM Builder. No more guesswork — just precise attribution for every click.
Enter the website URL and campaign information
Fill out all fields marked with an asterisk (
), and the campaign URL will be generated for you.More information and examples for each parameter
The following table gives a detailed explanation and example of each of the campaign parameters:
Parameter | Required | Example | Description |
---|---|---|---|
Campaign ID utm_id | No | abc.123 |
Used to identify which ads campaign this referral references. Use
utm_id to identify a specific ads campaign.
|
Campaign Source utm_source | Yes |
Use utm_source to identify a search engine, newsletter name, or other
source.
|
|
Campaign Medium utm_medium | Yes | cpc |
Use utm_medium to identify a medium such as email or cost-per-click.
|
Campaign Name utm_campaign | No | spring_sale |
Used for keyword analysis. Use utm_campaign to identify a specific
product promotion or strategic campaign.
|
Campaign Term utm_term | No | running+shoes |
Used for paid search. Use utm_term to note the keywords for this ad.
|
Campaign Content utm_content | No | logolink |
Used for A/B testing and content-targeted ads. Use utm_content to
differentiate ads or links that point to the same URL.
|
Frequently Asked Questions
What is a UTM Builder?
Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.