Building a Scalable Marketing Growth Engine for PawSpace

About the Client

PawSpace is a fast-growing pet care platform offering services like grooming, dog walking, boarding, and more. When they came to us in October 2022, they had no paid media setup in place—but had a clear goal:

Generate a consistent flow of high-quality leads at an efficient cost.

The Challenge

• No existing paid marketing setup
• Needed to build a steady lead pipeline from scratch
• Wanted to scale multiple services without inflating CPL
• Required agility for seasonal demand (e.g., pet boarding during holidays)

1. From 0 to 4,000+ Leads/Month

We built the entire paid performance engine from the ground up—establishing tracking, strategy, and execution across platforms.

The result? A scalable lead-generation system delivering 4,000+ leads every month.

2. Full-Funnel Campaign Strategy

• Launched targeted ad campaigns based on pet owner behavior and service intent
• Segmented audiences by funnel stages to drive relevant engagement
• Used remarketing to re-engage high-intent visitors at lower cost
• Implemented lead tracking and budget pacing for consistent results

3. Conversion Rate Optimization (CRO)

To maximize ROI on traffic, we focused heavily on improving the on-site conversion experience.

• Designed custom landing pages aligned with ad messaging and user intent
• Simplified user journeys, added strong CTAs, and removed friction points
• Applied best practices in mobile UX, visual hierarchy, and trust-building elements
• Ran experiments to test different variations of form layouts and copy

Result: After replacing the default website pages with our high-converting landing pages, conversion rates doubled—cutting the CPL significantly while maintaining lead quality.

4. Performance Optimization & Scaling

• Keyword Refinement: Prioritized high-performing search queries
• CPL Optimization: Continuously adjusted bids and audience targeting
• Creative Testing: Ran A/B tests on ad creatives and copy variants
• Seasonal Campaigns: Activated high-impact campaigns during pet boarding peak seasons

5.Multi-Service Promotion

Once the core engine was stabilized, we expanded to promote additional services such as:

• Dog Walking
• Pet Relocation
• Puppy Training

Each service had its own tailored campaign structure and landing flow to maintain intent and quality.

• Scaled from 0 to 4,000+ monthly leads
• Conversion rate 2x improvement through CRO & landing pages
• Reduced CPL through continuous optimization
• Successfully launched and scaled multiple services
• Built a performance system that adapts to seasonal trends