Jess Jarmo – Neurodivergent Career Coach
How Jess Jarmo Scaled her Coaching Business to 0-$30K/Month with End-to-End Digital Marketing, CRM & Automation
The Challenge
Jess Jarmo, a career coach specializing in neurodivergent individuals, sought to establish a strong digital presence to advance her mission of empowering clients facing neurodiverse challenges. Her objectives were clear: attract qualified leads, enhance her brand identity, and convert website visitors into paying clients. However, she needed expert support to design a high-performing website, create impactful marketing strategies, and ensure consistent growth.
Our Strategy
To address the Jess Jarmo needs, we implemented a comprehensive, data-driven approach that includes:
- Conversion-focused website and landing pages
- Activation of paid media on Google and Meta platforms
- SEO optimizations for improved organic visibility
- Creation of digital assets and ads for impactful branding
- Email marketing campaigns for lead nurturing
- Sales coaching and CRM implementation to optimize lead management
Key Results
Outcome: Scaled revenue to $30K per month through strategic digital design and growth marketing.
Design
Website Design:
The website was designed with SEO-friendly features, a conversion-focused layout, and intuitive navigation to transform visitors into leads.
Landing Pages:
High-converting landing pages were crafted to align with user intent.
Social Media Assets:
Engaging creatives were developed to boost brand recognition and engagement.
Ebooks & Blogs:
Informative resources were created to establish thought leadership and drive organic traffic growth.
Website Development
Drupal CMS:
Delivered a scalable, secure, and high-performance website.
Zoho Integration:
Enabled efficient lead tracking and data management.
Mobile-First Design:
Ensured a seamless user experience across all devices.
Growth Marketing
Google Ads: Generating Immediate Impact
- Initial Results: Our Google Ads campaigns began delivering leads from Day 1, validating Jess’s vision.
- Steady Growth: Progressed month by month with targeted ad spend.
- Enhanced Efficiency: Maintained cost-effectiveness with strong click-through rates.
- Results: Thousands of impressions and clicks were generated, resulting in qualified leads.
Meta Ads: Building Trust & Engagement
Developed a multi-layered funnel strategy targeting branding, retargeting, and promotions. Created campaigns around key occasions, such as Independence Day and Halloween, to boost engagement. Successfully generated leads and enhanced user trust through targeted Meta campaigns.
SEO: Driving Organic Growth
- Keyword Rankings: Secured top rankings for terms like “neurodivergent career coach” and related keywords.
- Traffic Metrics: Achieved a 389% increase in clicks and a 1291% rise in impressions over six months.
- Content Optimization: Published compelling blogs on topics such as neurodivergence and ADHD, significantly enhancing organic traffic.
Email Marketing: Personalized Client Outreach
- Designed custom email templates integrated with Zoho CRM for automated lead nurturing.
- Delivered visually engaging.
- conversion-driven email campaigns, resulting in improved client engagement.
ROAS.in efforts have significantly increased our leads and client base.
ROAS.in team have been instrumental in enhancing our online visibility by redesigning our website and helped us drive more traffic through their expert Digital Marketing & SEO strategies.
Jess Jarmo
Founder, Jessjarmo.com